HERE’S HOW WE SEE IT:
Fish are predators.
And if they’re hungry, they eat.
When it comes to bait and lures, you can fish as many kinds, colors and contraptions as you like.
But at the end of the day, you need to know what a fish is looking for, and how to make sure they see it.
Which is why it’s not about having the most gear. It’s about having the right gear… and knowing how to use it.
It’s really that simple.
“Simplifying as much as possible is crucial to success.”
— Jocko Willink & Leif Babin, former SEALs and authors of Extreme Ownership
Why “Black Ops Tackle”?
Operators
Wherever they’re sent. Into whatever theater. Elite operators only need to be given the information and tools they need to complete their objective. Nothing more. Nothing less. And that’s what they use to get the job done.
Anglers
Wherever you go. Whatever the water. We’ll give you the information and the tools you need to catch what you’re after. Nothing more. Nothing less. Just what you need to get the job done.
Why - We believe fishing could use some focus. It’s not about having the most toys, the biggest boat, or the loudest t-shirt. It’s about fishing to catch fish, and knowing it doesn’t take $20k in tackle to do it. It requires skills, the correct gear, and specific knowledge.
How - We apply the principles of elite military operators to fishing gear and lifestyle. We have partnered with equipment manufacturers and local angling experts to develop a set of tools and a plan of attack for a variety of fishing environments and target species.
What - We provide you with streamlined tactical fishing kits curated for the specific time, place and species you’re targeting… and the expertise needed to use it effectively
All you need.
And that’s all.
What you need for what you’re fishing. Blackwater Bass in April? Brook Trout in June? Red Drum in October? We will give you small-scale, expertly-selected equipment sets curated for species and season. So you can travel light and strike hard.
Whenever possible, we use American- and Veteran-made products.
Expert tactics and intelligence, wherever you are.
Even elite military operators know the value of local intelligence. It can dramatically increase the likelihood of mission success.
And in your local watering hole, you’re the local expert. But when you fish in new locations, you need new expertise.
We’re developing a network of local guides to help us create custom kits featuring the top 3-5 specific lures they use day in and day out, and provide exclusive instructions on how to use each.
Learn more
